All my life I have worked to disprove the odds of success. If there’s a 2% chance that something will work, that 2% is mine. And my small business is no exception. If my business was meant to fail, the odds say it should have happened in the first 3 years. I’m still here. As [...]
Continue reading about The small chance of enormous success in a slow economy.
Lead Generation is the ability to generate new, qualified leads that have a liklihood of becoming ideal new businesss. The approach we use in Duct Tape Marketing is called your Lead Generation Trio: Advertising Public Relations (PR) Referral Strategy Chances are, you’ve dabbled in all three; but in a slower economy, the rules have changed. [...]
Continue reading about Find new clients in turbulent times: pull, don’t push.
As they say, hindsight is everything. Every once in a while you’ll find yourself in a bad relationship with a client. In almost every circumstance, this is preventable. Knowing your Ideal Client in the first place is the first course of prevention. This requires an intimate understanding of the problem in your client’s head, and [...]
