Five reasons why you need a Marketing Kit

Brochures? Bo-ring! Marketing Kit? Exciting!

What’s a Marketing Kit, you ask? Basically, a Marketing Kit is a roadmap for your company’s communications.  It’s used to generate all kinds of useful things, from your website content to individual brochures to advertising messages.

Still need convincing? Here are five reasons you need a Marketing Kit.

1) It keeps your messaging consistent

A Marketing Kit is designed to contain all the information you could ever use in your marketing strategy – for instance: FAQs, Difference Summary and Ideal Clients. Some of this information is for internal reference, some is for the world at large. However you use the contents of your Marketing Kit, you’re using information from a single source. This means no matter what you send out, it will all sound like “you.”

2) It lets you relate directly with your clients

You’ve probably spent endless hours agonizing over how to connect with prospective clients. Or you’ve fielded phone calls by people who have you confused with your competition. A Marketing Kit can fix that. Each component of a Marketing Kit is directed sharply away from fluffy jargon and focuses only on facts that your client can really use. It tells your clients, quickly, that you know their frustrations and why they can trust you to help.

3) It keeps you from flailing around in the dark

What’s your process? What’s your core message? What’s your unique difference? No idea? A Marketing Kit can tell you. It contains everything your clients will want to know so you can whip out the relevant information at an amazing speed. Knowing exactly what your business is all about will help you capture your unique positioning. This way, you’ll find the clients that will be the most excited to know you.

4) It keeps you flexible

Because a Marketing Kit comprises separate pages of information, usually printed out on ye olde office printer, you can easily update it if things change. You can also mix and match the contents depending on which potential client will be receiving the information. What’s a greater feeling than having a thrilling conversation with a lead and then sending off a perfectly customized package of information? Sounds much better than a generic brochure, doesn’t it?

5) It saves you time

So you’ve followed up on a lead, who has just appeared in your office dying to hear more. Quick! To the Marketing Kit, where you can present your lead with a brilliant summary of your business’ story, your unique difference, case studies and testimonials from other happy clients. What’s that? Your lead doesn’t need testimonials after all? Out with the page! You’ll look like a superhero – and it only took a few seconds.

Yes, we really love Marketing Kits that much. We can’t count the number of times they’ve come in handy for our clients. Get in touch if you want to learn more about how Glue can help create your new best friend, the Marketing Kit!

Tags: corporate messaging, duct tape marketing, glue marketing, ideal clients, marketing kit, marketing strategy, targeted marketing