In our last post, we talked about the launch of GlueEd in Calgary. We’ve been getting a lot of interest, but we have a sneaking suspicion that some people still have questions about marketing education. If that sounds familiar, read on! Here are our top three reasons you should consider marketing coaching and education.
It puts the power in your hands
In his book Duct Tape Marketing, John Jantsch calls it “Ostrich Marketing” – the kind practiced by people who are so intimidated that they don’t do anything at all. We understand why this happens – as a small business owner, you probably aren’t in the habit of making company-wide decisions without knowing what you’re getting into first. Marketing education demystifies the concept, so you can pull your head out of the sand and really take charge of your marketing.
It teaches you what strategies really work – and why
Yes, theory’s great, but does it bring you leads? Probably not. Good marketing education should be free of hype and sensationalism. It shouldn’t encourage you to pursue the same marketing avenues as your competitors. It should enable you to truly understand the strategies behind actions so you’re not flailing in the dark. With good marketing coaching, you can design your own marketing strategy based on your business’ strengths, dreams and unique difference.
It gives your business some framework
Good marketing education should help you understand your own business better – why it stands out, ways to improve and what its goals are. You’ll find that this kind of knowledge, coupled with your new marketing strategy expertise, will illuminate your way. You’ll be able to make informed decisions that feel right for your business and fit your brand. Not only will you better understand your own process and motivations, but your clients will come to love your dependability.
Does GlueEd offer marketing education like this? We’re glad you asked! Check out our website to find out how to take your marketing to the next level.
Tags: Calgary Marketing, duct tape marketing, GlueEd, lead generation, marketing school, marketing strategy, referral marketing, target market
[...] business owners are terrified of marketing. As we mentioned in a recent post about marketing education, Duct Tape Marketing creator John Jantsch calls it “Ostrich Marketing” – business [...]