My husband Jason and I headed out to Lake Louise last weekend and stayed at the Post Hotel. Rather than indulging in skiing, skating, and all things cold, we curled up with our Mac and killed ourselves laughing watching episode after episode of the British series Top Gear. If you know what I’m talking about, [...]
Continue reading about Forget the 3 Ps: Is your marketing in Top Gear?
In our last blog post, we talked briefly about the power of word-of-mouth and referral marketing. Have you used referral marketing as part of your overall strategy? If you like the sound of it but would like more information on the ins and outs of referral marketing, read on! Referral marketing is a credible way [...]
It’s Saint Patrick’s Day, which means your city is likely awash in a sea of green. You may be wearing green today, but when it comes to your daily marketing routine, are you the inexperienced kind of green? Here are four marketing tips that can help your small business right now. 1) Stick to a [...]
Continue reading about Are you green when it comes to marketing?
One morning recently, I was in a local Starbucks. Shortly after I got there, the lineup grew so long that it nearly snaked out into the lobby. I placed my order and was given a receipt, the woman behind the till pointing to something on it and talking about a survey. Not wanting to hold [...]
