Sep
3

Five reasons why you should never compete on price

Samantha on September 3rd, 2010

When marketing your business to new clients, it can be tempting to tweak certain things in order to form a new business relationship. Often, your pricing is the first thing to go – you begin to second-guess your own rates just to get a new client. Why should you never compete on price? You may [...]

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Aug
27

This week’s marketing reading

Samantha on August 27th, 2010

Here are some great marketing blog posts and articles we’ve been enjoying this week: Yelp for Small Business at Fortune Marketing Company 5 Ways to Get Rockin’ Reviews from the Duct Tape Marketing blog Social Media Grows Up – great interview with Twitter co-founder by Inc. It’s been great to read about new ways to [...]

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Aug
6

How the Air Canada debacle can improve your marketing

Samantha on August 6th, 2010

If you live in Canada (or potentially even if you don’t), you undoubtedly have heard about the widely-publicized drama that sprung up around Air Canada and a broken wheelchair. What many people and news outlets have been asking is: If not for Twitter, would young Tanner Bawn have received a mended wheelchair? Tanner’s aunt says [...]

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