When marketing your business to new clients, it can be tempting to tweak certain things in order to form a new business relationship. Often, your pricing is the first thing to go – you begin to second-guess your own rates just to get a new client. Why should you never compete on price? You may [...]
Continue reading about Five reasons why you should never compete on price
If you’re reading this blog, it means you have an active interest your business’ marketing. Even if marketing scares you a little, you probably know a few things about it – the importance of branding being one. Branding is, essentially, a name or design that represents your business in the mind of your current and [...]
Continue reading about Can personal branding fit into a marketing strategy?
